Is The Music Industry Finished?
Record sales are falling dramatically. Nowadays an artist only wishes to sell a couple of thousand records to make it to the apex of the charts. In the old days you required hundreds of thousands per week to make it into the top 10.
Now you simply need a few thousand and it's not physical records, but more like downloads. Only a few of them are legal neither. Downloading they are saying has rubbed out the music industry. But has it not put the control of the music into the artist's hands?
The music corporations traditionally were the ones making the bulk of the cash from the record sales. The artist might have gotten 2-5% of sale cash. But they would have to pay their record production and tour costs out of this. That's the reason why the record firms tied them to such lengthy contracts.
Prince famously modified his name and etched the words Slave on his face in the 1990's when the launched a famous campaign against his recording contract. He was called the artist previously known as Prince. He didn't give in and subsequently his record company had to let me out of his contract.
Many recording artists feel they were at the mercy of marketing executives rather than their creative impulses. Now the web lets bands and new artists put out their stuff and get noticed. A lot of new Internet firms have launched online record labels. With a touch of S.E.O management their music stores can soon be uncovered.
The principle of the Net is you give something away to get something back. The great majority of a band's earnings now comes from touring. By offering special releases and record editions on the internet a band can attract new proponents, and quickly fill the seats in concert locales. Touring also affords bands the ability to sell touring products which can often be quite moneymaking if not way more than record sales.
So that the balance of power is swinging back to the artist. The music industry isn't dying, it is simply changing with the times and technologies. The touring industry is now bigger than before and fans have an increased hunger for seeing live bands.
Now you simply need a few thousand and it's not physical records, but more like downloads. Only a few of them are legal neither. Downloading they are saying has rubbed out the music industry. But has it not put the control of the music into the artist's hands?
The music corporations traditionally were the ones making the bulk of the cash from the record sales. The artist might have gotten 2-5% of sale cash. But they would have to pay their record production and tour costs out of this. That's the reason why the record firms tied them to such lengthy contracts.
Prince famously modified his name and etched the words Slave on his face in the 1990's when the launched a famous campaign against his recording contract. He was called the artist previously known as Prince. He didn't give in and subsequently his record company had to let me out of his contract.
Many recording artists feel they were at the mercy of marketing executives rather than their creative impulses. Now the web lets bands and new artists put out their stuff and get noticed. A lot of new Internet firms have launched online record labels. With a touch of S.E.O management their music stores can soon be uncovered.
The principle of the Net is you give something away to get something back. The great majority of a band's earnings now comes from touring. By offering special releases and record editions on the internet a band can attract new proponents, and quickly fill the seats in concert locales. Touring also affords bands the ability to sell touring products which can often be quite moneymaking if not way more than record sales.
So that the balance of power is swinging back to the artist. The music industry isn't dying, it is simply changing with the times and technologies. The touring industry is now bigger than before and fans have an increased hunger for seeing live bands.
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